MJAAR

Research Framework: Aesthetic Veil: Digital Persona, Psychological Distress, and the Looming Social Crisis Among Uganda's Generation Z

Dr. Arinaitwe Julius, Asiimwe Isaac Kazaara


Abstract

Background: Uganda's Generation Z (born 1997-2012), representing 23% of the population, has grown up with unprecedented digital connectivity, creating carefully curated online personas that often mask authentic psychological experiences. With youth unemployment exceeding 13% and limited mental health infrastructure (fewer than 50 psychiatrists for 45 million people), the intersection of socioeconomic pressures and digital performance demands creates conditions for potential mental health crisis. Objective: This study examined the relationship between aesthetic digital persona construction and psychological distress among Generation Z in Uganda, identifying moderating factors and assessing implications for potential social crisis. Methods: A cross-sectional analytical study was conducted between March and August 2024 across four urban centers (Kampala, Entebbe, Jinja, Mbarara) with 498 participants aged 14-27 years who were active social media users. Multistage stratified random sampling ensured demographic diversity across socioeconomic strata. Data were collected using validated instruments including the Digital Persona Investment Scale (DPIS, α = 0.87), Depression Anxiety Stress Scale-21 (DASS-21, α = 0.91), Rosenberg Self-Esteem Scale (RSES, α = 0.88), Multidimensional Scale of Perceived Social Support (MSPSS, α = 0.89), and a digital literacy assessment tool. Statistical analyses included Pearson correlations, independent samples t-tests, multiple linear regression, hierarchical moderation analyses, and mediation analysis using PROCESS macro with bootstrap confidence intervals. Results: Participants demonstrated high digital engagement (mean 4.8 hours daily) across multiple platforms, with 48.4% showing elevated digital persona investment. Mean DASS-21 score was 28.4 (SD = 12.7), with 51.4% experiencing elevated psychological distress and 53.6% reporting low self-esteem. Strong positive correlations emerged between digital persona investment and depression (r = 0.48), anxiety (r = 0.44), stress (r = 0.41), and overall distress (r = 0.52, all p < 0.001). Participants with high versus low digital persona investment showed significantly elevated depression (12.0 vs. 7.8, d = 1.00), anxiety (11.1 vs. 7.5, d = 0.91), and stress (11.3 vs. 7.7, d = 0.86, all p < 0.001). Multiple regression revealed digital persona investment as the strongest predictor of psychological distress (β = 0.459, p < 0.001), explaining 34.8% of variance. Socioeconomic status significantly moderated the relationship, with low-SES youth showing the strongest association (β = 0.583) compared to high-SES peers (β = 0.299). Social support (β = -0.164, p < 0.001) and digital literacy (β = -0.131, p < 0.001) demonstrated protective moderating effects. Mediation analysis revealed self-esteem accounted for 38.1% of the relationship between digital persona construction and psychological distress. Conclusion: Aesthetic digital persona construction significantly predicts psychological distress among Ugandan Generation Z, with the relationship amplified by economic vulnerability and buffered by social support and digital literacy. The findings confirm a looming mental health crisis requiring urgent interventions targeting digital literacy education, community support strengthening, and platform-level reforms to protect Uganda's youth from the psychological hazards of curated digital performance while preserving beneficial aspects of technological connectivity.

Keywords

Digital Persona Psychological Distress and Social Crisis
Metropolitan Journal of Academic and Applied Research

Cite This Article

Dr. Arinaitwe Julius & Asiimwe Isaac Kazaara (2025). Research Framework: Aesthetic Veil: Digital Persona, Psychological Distress, and the Looming Social Crisis Among Uganda's Generation Z. Metropolitan Journal of Academic and Applied Research, 4(1). https://journals.miu.ac.ug/pages/article.php?article_id=118

More in This Issue

View full issue →
16
Relationship Between Headteachers’ Leadership Styles And Teachers’ Preparedness In Public Secondary Schools In Lwengo District, Uganda.
Kinene Stephen1 , Professor Edris Kasenene Serugo2
: Headteachers' leadership styles teachers' preparedness democratic leadership transformational leadership
17
Romantic Relationships and Research Report Submission Delays: A Neglected Dimension of Academic Persistence Among Graduate Students in Uganda
Musiimenta Nancy1 , Ahumuza Audrey2
romantic relationships research submission delays graduate students
18
The Competence-Based Curriculum in Africa: A Critical Analysis of Systemic Failure and Its Socioeconomic Implications
Dr. Arinaitwe Julius1 , Dr. Ariyo Gracious Kazaara2 1,2 Metropolitan International University
Competence-based curriculum; educational reform; systemic failure; Africa; educational equity; implementation fidelity; learning outcomes; curriculum policy
19
The Competence-Based Curriculum in Uganda: Decolonization or a New Face of Neo-Colonialism
Ahumuza Audrey1 , Musiimenta Nancy2 1,2 Metropolitan International University
Competence-Based Curriculum decolonization neo-colonialism indigenous knowledge systems
20
The Elusive Quest for Quality: A Historical Analysis of Education Reforms in Uganda (1922-2025)
Dr. Ariyo Gracious Kazaara1 , Dr. Arinaitwe Julius2
Education Reforms