The study investigated the impact of sports journalism on society using Mukono Wantoni town area as a case study.Using three main objectives; to examine the ways how people of Mukono Wantoni choose media with appropriate sports news and to find out the impact of sports journalism to the society. The study used the triangulation approach where both qualitative and quantitative techniques were applied through questionnaire and interviews. There were 85 participants in this study who originated from Mukono Wantoni area whereby, 80 answered the survey (questionnaires) and the other 5 took part in the interview segment of the study. The 80 survey (questionnaire) participants were selected through a simple random sampling technique while the 5 interview participants consisting of sports journalists were selected through purposive sampling. This study discovered that internet is the most used medium to access sports news/ content. The preferred language for sports content among fans is Luganda and fans like international sports content the most although they appreciate a mixture of both local and international sports too. It also discovered that sports journalism highly impacted on the society by changing the perspective of sports fans towards the sport they follow, deepening their understanding and increasing their passion. Many sports fans who were bystanders and passive spectators were influenced to actively participate in sporting activities due to the works of sports journalism. The study concluded that sports journalism has a huge impact on society in many dimensions including not just the sporting dimension but also impacts society socially, health wise through influencing health decision, economically through influencing economic decisions by use of adverts, recommendations among others. The study recommended that sports journalism should create a balanced manner of sports reporting and content creation between local and international sports, government should put up strict laws and guidelines against advertisements that promote anti-social behavior like sports betting and other forms of gambling, alcoholism and substance usage and also media houses should increase funding for sports journalists and broadcasting.