The study examined the relationship between market intelligence and agro-business performance in selected subcounties of Bushenyi District. A correlational survey design was employed with a sample of 150 respondents comprising agro-business owners, farm managers, and cooperative leaders. Data were collected using structured questionnaires and analyzed through descriptive statistics and Pearson correlation analysis. Results revealed a significant positive relationship between market intelligence and agro-business performance (r = 0.783, p < 0.01). Specific findings indicated that competitor intelligence (r = 0.742, p < 0.01), customer intelligence (r = 0.718, p < 0.01), and market trend analysis (r = 0.697, p < 0.01) significantly influenced performance outcomes. Agro-businesses utilizing market intelligence demonstrated improved sales revenue (73%), better pricing decisions (78%), and enhanced market positioning (69%). The study concluded that market intelligence practices were critical determinants of agro-business success in Bushenyi District. Recommendations included establishing formal market intelligence systems, investing in agricultural extension services, forming information-sharing cooperatives, and leveraging digital platforms for real-time market data access to enhance competitive advantage and profitability.