Human Resource Management (HRM) plays a central role in determining the success and sustainability of public institutions, and in today’s competitive and performance-driven environment, effective HRM practices are crucial for enhancing employee productivity, motivation, and institutional effectiveness (Madhuri et al., 2024). Public organizations, such as the Uganda Broadcasting Corporation (UBC), face increasing demands to improve service delivery, accountability, and operational efficiency, making strategic HRM more relevant than ever (Basheka &Kihamba, 2023).