Journal
Metropolitan Journal of Academic Multidisciplinary Research
MJAMR
Technological Advancements And Business Growth: A Case Of Airtel Uganda
Asiimwe Madina, Zikusooka Enock
| Journal | Metropolitan Journal of Academic Multidisciplinary Research (MJAMR) |
| Volume / Issue | Vol. 5, No. 5 |
| Published | 31 May 2026 |
| ISSN | 3006-4384 |
Abstract
This study investigated the relationship between technological advancements and business growth at Airtel Uganda. The telecommunications sector in Uganda has undergone significant transformations driven by rapid technology adoption, mobile money innovations, network infrastructure expansion, and digital service diversification. Employing a descriptive and correlational research design, data were gathered from 120 respondents, including Airtel Uganda employees, management staff, and enterprise customers. Findings demonstrated a strong positive correlation between technological advancement adoption and business growth indicators including subscriber base growth, revenue expansion, and market share (r = 0.81, p < 0.01). Regression analysis established that network infrastructure quality and mobile financial technology were the most significant predictors of business growth. The study concluded that sustained investment in technology is indispensable for business growth in Uganda's competitive telecommunications sector and recommended increased investment in 5G infrastructure, artificial intelligence, and digital payment systems.
Keywords
Technological Advancements
Business Growth
Airtel Uganda
Mobile Money
Telecommunications
Digital Innovation
Cite This Article
Asiimwe Madina & Zikusooka Enock (2026). Technological Advancements And Business Growth: A Case Of Airtel Uganda. Metropolitan Journal of Academic Multidisciplinary Research, 5(5). https://journals.miu.ac.ug/pages/article.php?article_id=439
More in This Issue
View full issue →
6
Customs Clearance Efficiency And Its Effect On Procurement Lead Time For Ugandan Importers: A Case Study Of Maersk Freight Forwarders
Customs clearance efficiency
procurement lead time
documentation
inspection procedures
7
Development Of A Web-Based Integrated Agricultural Information And Market Linkage System With AiPowered Assistance For Multi-Sector Farmers In Luuka District, Uganda
Agricultural Information System
AI-Powered Chatbot
Market Linkage
Smallholder Farmers
8
Digital Taxation And E-Commerce Growth Among Kasita Traders In Kampala, Uganda
Digital taxation
e-commerce growth
Kasita traders
digital tax compliance
9
Electronic Financial Management Systems In Enhancing Financial Accountability: A Case Of Equity Bank Nakulabye Branch, Kampala, Uganda
Electronic Financial Management Systems
Financial Accountability
Equity Bank
Nakulabye
10
External Auditing And The Financial Performance Of Avance International University, Uganda
External Auditing
Financial Performance
Avance International University
Higher Education Finance