MJAMR

Technological Advancements And Business Growth: A Case Of Airtel Uganda

Asiimwe Madina, Zikusooka Enock


Abstract

This study investigated the relationship between technological advancements and business growth at Airtel Uganda. The telecommunications sector in Uganda has undergone significant transformations driven by rapid technology adoption, mobile money innovations, network infrastructure expansion, and digital service diversification. Employing a descriptive and correlational research design, data were gathered from 120 respondents, including Airtel Uganda employees, management staff, and enterprise customers. Findings demonstrated a strong positive correlation between technological advancement adoption and business growth indicators including subscriber base growth, revenue expansion, and market share (r = 0.81, p < 0.01). Regression analysis established that network infrastructure quality and mobile financial technology were the most significant predictors of business growth. The study concluded that sustained investment in technology is indispensable for business growth in Uganda's competitive telecommunications sector and recommended increased investment in 5G infrastructure, artificial intelligence, and digital payment systems.

Keywords

Technological Advancements Business Growth Airtel Uganda Mobile Money Telecommunications Digital Innovation
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Asiimwe Madina & Zikusooka Enock (2026). Technological Advancements And Business Growth: A Case Of Airtel Uganda. Metropolitan Journal of Academic Multidisciplinary Research, 5(5). https://journals.miu.ac.ug/pages/article.php?article_id=439

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