MJAMR

Digital Taxation And E-Commerce Growth Among Kasita Traders In Kampala, Uganda

Atukunda Shellinah, Babirye Shamirah


Abstract

This study investigated the relationship between digital taxation and e-commerce growth among traders in Kasita, a commercial zone in Kampala, Uganda. The study was motivated by the Uganda Revenue Authority's (URA) introduction of digital taxation measures targeting online traders and the mixed responses these measures have generated among the growing population of digital commerce practitioners. A cross-sectional survey design was employed, with data collected from 186 e-commerce traders through structured questionnaires. Descriptive statistics, Pearson correlation, and multiple linear regression analyses were applied. The findings revealed that digital tax compliance processes, digital tax awareness, and perceived digital tax fairness were significantly correlated with ecommerce growth. Regression analysis indicated that the model explained 58.9% of variance in e-commerce growth, with perceived digital tax fairness emerging as the strongest predictor. The study concludes that the design and communication of digital taxation frameworks critically shape e commerce growth trajectories among informal and semi-formal traders in urban Uganda. Recommendations are made for tax authority communications strategies, simplified compliance tools, and differentiated tax regimes for small-scale digital traders.

Keywords

Digital Taxation E-Commerce Growth Kasita Traders URA Uganda Tax Compliance Online Business Digital Economy
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Atukunda Shellinah & Babirye Shamirah (2026). Digital Taxation And E-Commerce Growth Among Kasita Traders In Kampala, Uganda. Metropolitan Journal of Academic Multidisciplinary Research, 5(6). https://journals.miu.ac.ug/pages/article.php?article_id=496

More in This Issue

View full issue →
16
Staining Intensity Patterns Of Foxp3 And P53 In Prostate Carcinoma: A Molecular Insights From A SubSaharan Cohort
Nuwashaba Nicholas 1,2,3* , Hassan Wasswa4 , Valentine Aculet1, 3 , Mawanda Anatoli4,5, Nixon Niyonziima4 Bernard Natukunda1 ,Asasira James Winston2 , Sekitene Semei Buwambaza2 , Livex Okwi5 , and Frank Ssedyabane1
Staining Intensity Patterns Of Foxp3 And P53 In Prostate Carcinoma: A Molecular Insights From A SubSaharan Cohort
17
Supplier Quality Assurance and Business Performance Of Logistics Companies
Namayanja Mackline, Irumba Alex
Supplier quality assurance business performance logistics Aramex Uganda
18
Supply Chain Management And Operational Efficiency In Logistics Companies: A Case Of DHL Uganda
Supply Chain Management And Operational Efficiency In Logistics Companies: A Case Of DHL Uganda
Supply chain management operational efficiency inventory management supplier relationship management
19
Tax Administration And Tax Revenue Performance In Kampala: A Case Of Kampala City Council Authority (KCCA)
Ndegwa Beatrice Gatwiri1 , Zikusooka Enock2
Tax administration tax revenue performance taxpayer registration tax enforcement
20
The Effect Of Local Community Engagement On Sustainable Tourism In Queen Elizabeth National Park
Ainomugisha Catherine1 , Kamugira Apophia2
Local community engagement sustainable tourism Queen Elizabeth National Park benefitsharing