This study ascertained the impact of technology on traditional mass media at New Vision in Uganda. A crosssectional survey design was employed, utilizing questionnaires and interviews with a sample of 157 employees. The results revealed that the primary impact was keeping the public up-to-date with current affairs (46%), followed by improved information access via the internet (29%). Technology's main effect was creating a "network society," fundamentally altering news gathering, packaging, and dissemination. The study concluded that technology has irreversibly transformed media operations and audience consumption patterns. It was recommended that New Vision should separate its digital ventures from its core print business to build new revenue streams, enhance credibility, and implement subscription models for its online content. Credibility was identified as a critical factor for future success.